Cathay Pacific Airlines Essay Example | Topics and Well Written Essays - 4000 words

Cathay Pacific Airlines - canvass ExampleIt is with regards to this fact that the research has endeavored to conduct a thorough analysis of the STP strategies that have been follow by Cathay Pacific Airlines till date. This allowed the researcher to analyze the effectiveness of these strategies as far as adding customer value is concerned. This analysis has been grounded on the basis of situation evaluation that enabled the researcher to explain the environs (both macro and micro) in which Cathay Pacific has been operating. By doing so, the researcher was able to justify the strategies adopted by the airline in accordance with the macro as well as microenvironment within which the company operates. The reputation of this research is purely qualitative in nature where the researcher has attempted to analyze secondary discipline that is available over different scholarly journals, online databases and other websites relevant to the company of choice. The conclusions and recommenda tions pertaining to the research have been say accordingly.It is a widely known fact that the world of business is an ever-changing environment. In such an intensely competitive environment, a leading business sometimes fails to maintain its position as the market leader as a result of inappropriateness in terms of adapting to the dynamic world (G. T. Haley, U. C. Haley, and Tan, 2012 Markus and Loebbecke, 2013). There atomic number 18 certain exceptions where companies adopt prudent strategies that provide them with the necessary ammunition to stay ahead in the race. matchless such company is the Hong Kong-based airline and cargo carrier, Cathay Pacific. The company has long been known to adopt and utilise proper strategies which have helped the organizational managers to compete with the likes of airline giants such as Air China, Singapore Airlines, calculus Air, Emirates and Lufthansa (CAPA Centre for Aviation, 2014). World leaders and academic scholars have been noted prai sing the market strategies in special adopted by the company that has enhanced its competency in this fiercely competitive industry.