Comparing a McDonalds Advertisement and a Walkers Advertisement Essays

Comparing a McDonalds advertisement and a Walkers Advertisement Both advertisements ar popular food products. McDonalds atomic number 18 very famous in all over the world the company is based in the States and started off there. Walkers crisps are a British company. When you hear the name Walkers, you very much think of walkers crisps. Both of these companies sell there products to a range of large number. jr. people generally purchase more of these products than older people. In the McDonald advert, they are trying to tell the audience that their restaurant isnt just for teenagers, but for all ages. They have homosexualifestn this through the characters in the advert. They also are trying to prove that McDonalds is a class less place where you sack go to polish off, they show this by using different people with different colours of strip down and showing costumes of builders, school kids, actors and etc. the people also do not speak to one ano ther. The only signal to each other is when the man and woman look at each other and nod as if they are approving of the food they have been served. The people look golden and are moving briskly away to the sound track. The clothes that people where show the occupation that they are involved in. The Walkers advertisement however is a lot more relaxed and humorous. The first scene starts off with a concourse of children. The scene is also set in the past, maybe the early 1950s, you can tell this because the road is full of cobble stones, the clothes and hair styles are old fashioned, also the picture of the overall picture and the buildings in the minimize have all been make duller. The story seems to be that a poor boy has been bull... ...re they could have fitted that in. I also think that they will be successful in promoting that anyone can go to McDonalds because business people who are in a rush may need something quick to eat and relate quick to McDonalds. However there is a down fount that McDonalds is unhealthy and that may go against them. The Walkers advertisers in my opinion should have made their advert relate and apply to a much wider age range. They had a good idea about using Gary Liniker because football fans might destiny to eat what Garys eating so they buy those crisps. I think the ad wont be as successful as the McDonalds ad but quiet down promote walkers a bit. Out the two advertisements I feel that the McDonalds ad will be the most successful because the product price has been bring down and they are appealing over a wider audience range.